Entrepreneurial success has become a necessary element of economic survival due to the current economic conditions and uncertainty worldwide. Thus, in this research, we explore green social behavior's impact on social, technological, and business innovation in a sample of Vietnamese manufacturing firms. Results of a PLS methodology reveal that green social behavior positively impacts the three aspects of innovation. The research aims to find the mediating and moderating aspects of social, technological, and business innovation and knowledge management. The outcomes confirm that only social and business (excluding technological) innovation effectively mediate the links between green social behavior and entrepreneurial success whereas knowledge management is a significant moderator. However, knowledge management insignificantly moderates the relationship between technological innovation and entrepreneurial success. This research guides policymakers in making policies related to entrepreneurial success using green social behavior, innovation, and knowledge management.

中文翻译：

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绿色社会行为在节俭创新和创业成功中的作用：知识管理的调节作用


由于当前的经济状况和全球不确定性，创业成功已成为经济生存的必要要素。因此，在这项研究中，我们探讨了绿色社会行为对越南制造企业样本的社会、技术和商业创新的影响。PLS 方法的结果表明，绿色社会行为对创新的三个方面产生积极影响。该研究旨在寻找社会、技术和商业创新以及知识管理的中介和调节方面。结果证实，只有社会和商业（不包括技术）创新才能有效地调解绿色社会行为与创业成功之间的联系，而知识管理是一个重要的调节因素。然而，知识管理对技术创新和创业成功之间的关系没有显著的调节作用。本研究指导政策制定者利用绿色社会行为、创新和知识管理制定与创业成功相关的政策。