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Residents’ perceptions of “sustainable hospitality” in rural destinations: Insights from Irpinia, Southern Italy
Journal of Destination Marketing & Management ( IF 8.9 ) Pub Date : 2024-11-28 , DOI: 10.1016/j.jdmm.2024.100963
Antonella Cammarota, Vittoria Marino, Riccardo Resciniti

This study investigates whether and how sustainable forms of hospitality could affect the local community by generating socioeconomic benefits in rural and distressed areas. Focusing on the 'Albergo Diffuso', a unique form of sustainable accommodation that transforms rural villages into tourist destinations, this research analyzes its impact through semi-structured interviews in two communities in Irpinia, Southern Italy. Findings show that the Albergo Diffuso could be a territorial development tool; however, several factors contributed to its failure, resulting in a lack of social impact on the local community. Specifically, findings suggest that this sustainable hospitality model could positively influence destination promotion, community participation, place attachment, and even the future orientation of residents. Nonetheless, each of these outcomes faces specific barriers that hinder their achievement. This study offers valuable implications for practitioners and policymakers, emphasizing the need to foster relationships built on listening to and engaging local stakeholders, especially residents. Lastly, the study offers valuable insights for practitioners and policymakers in developing tourism in rural destinations.

中文翻译:


居民对农村目的地“可持续款待”的看法:来自意大利南部伊尔皮尼亚的见解



本研究调查了可持续的款待形式是否以及如何通过在农村和贫困地区产生社会经济效益来影响当地社区。本研究以 'Albergo Diffuso'(一种将乡村转变为旅游目的地的独特可持续住宿形式)为重点,通过在意大利南部伊尔皮尼亚的两个社区进行半结构化访谈来分析其影响。研究结果表明,Albergo Diffuso 可能是一种领土开发工具;然而,有几个因素导致了它的失败,导致对当地社区缺乏社会影响。具体来说,研究结果表明,这种可持续的酒店模式可以对目的地推广、社区参与、地方依恋甚至居民的未来定位产生积极影响。尽管如此,这些结果中的每一种都面临着阻碍其实现的特定障碍。这项研究为从业者和政策制定者提供了有价值的启示,强调需要建立在倾听和吸引当地利益相关者(尤其是居民)的基础上建立关系。最后,该研究为从业者和政策制定者在农村目的地发展旅游业提供了宝贵的见解。
更新日期:2024-11-28
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