Buffet-style restaurants stimulate tourists to consume food impulsively and leave plate waste. By employing a survey and a qualitative approach, namely the Critical Incident Technique (CIT), this study examines the influence of positive emotions and cognition in encouraging and strengthening sustainable consumption behaviour. Built upon the broaden-and-build theory of positive emotions, this research proposes that tourists’ awe experience in a hotel buffet restaurant promotes a self-transcendence experience that broadens individual thought about the environment and builds self-efficacy leading to mindful consumption to reduce plate waste. The findings confirmed the propositions and also revealed that the indirect relationship between awe experience and mindful consumption through the self-transcendence experience is significantly stronger when the tourists have higher environmental knowledge. This study’s contributions are twofold. First, it sheds new light on how experiential stimuli, such as dining at a buffet, can also induce awe. Second, this research adds nuance to the broaden-and-build theory of positive emotions literature by demonstrating that the effect of awe on self-transcendence and mindful consumption is stronger when cognition such as environmental knowledge takes place. While the effect of awe on self-efficacy persists regardless the environmental knowledge.

中文翻译：

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当我感到敬畏时我很饱：敬畏在预测酒店自助餐厅环境中游客的正念消费中的作用


自助式餐厅刺激游客冲动地消费食物并留下盘子垃圾。本研究采用调查和定性方法，即关键事件技术 （CIT），考察了积极情绪和认知在鼓励和加强可持续消费行为方面的影响。本研究建立在积极情绪的拓宽和构建理论的基础上，提出游客在酒店自助餐厅的敬畏体验促进了一种自我超越的体验，拓宽了个人对环境的思考，并建立了自我效能感，从而导致有意识的消费以减少盘子浪费。研究结果证实了这些命题，并揭示了当游客具有更高的环境知识时，敬畏体验与通过自我超越体验的正念消费之间的间接关系明显更强。这项研究的贡献是双重的。首先，它揭示了体验式刺激（例如在自助餐用餐）如何也能引起敬畏。其次，这项研究通过证明当环境知识等认知发生时，敬畏对自我超越和正念消费的影响会更强，从而为积极情绪文学的拓宽和构建理论增添了细微差别。虽然敬畏对自我效能的影响仍然存在，但无论环境知识如何。