In the context of continuing care retirement communities (CCRCs), the synergistic effect of perceived value on older adults’ word-of-mouth intentions remains unclear. This article presents two studies designed to identify and assess the key factors and combinatorial configurations driving older adults’ CCRC recommendations from a perceived value perspective. Study 1 uncovered multiple dimensions (e.g., economic value, contextual value, functional value, emotional value, and social value) of older adults’ perceived value of CCRCs using a grounded theory approach. Structural equation modeling and fuzzy-set qualitative comparative analysis were integrated in Study 2 to validate the impacts of perceived value subdimensions on word-of-mouth intention. Four common combinations, namely “economic–emotional–social,” “contextual–emotional,” “economic–functional–emotional,” and “economic–functional–social,” were found to promote this intention. This study provides a nuanced understanding of enhancing CCRC-related word-of-mouth communication by analyzing the synergistic effects of perceived value, thereby extending the application of perceived value theory to the CCRC field.

中文翻译：

---

为什么推荐？揭示影响持续护理退休社区口碑意向的因素和配置


在持续护理退休社区 （CCRC） 的背景下，感知价值对老年人口碑意向的协同效应仍不清楚。本文介绍了两项研究，旨在从感知价值的角度识别和评估驱动老年人 CCRC 建议的关键因素和组合配置。研究 1 使用扎根理论方法揭示了老年人对 CCRC 的感知价值的多个维度（例如，经济价值、情境价值、功能价值、情感价值和社会价值）。结构方程建模和模糊集定性比较分析被整合到研究 2 中，以验证感知价值子维度对口碑意向的影响。发现四种常见的组合，即“经济-情感-社会”、“情境-情感”、“经济-功能-情感”和“经济-功能-社会”，可以促进这一意图。本研究通过分析感知价值的协同效应，为增强 CCRC 相关的口碑传播提供了细致入微的理解，从而将感知价值理论的应用扩展到 CCRC 领域。