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Hype: Marker and maker of entrepreneurial culture
Journal of Business Venturing ( IF 7.7 ) Pub Date : 2024-11-29 , DOI: 10.1016/j.jbusvent.2024.106455
R. Daniel Wadhwani, Christina Lubinski

This article extends existing scholarship that views hype primarily as an individual entrepreneurial storytelling strategy for generating excitement about a venture's future. We argue that hype also functions as a cultural marker, distinguishing entrepreneurial modes of communication and behavior from those of traditional corporate culture. By tracing the conceptual history of hype, we demonstrate that the term and its associated practices (a.) originated in early-twentieth-century criminal subcultures to distinguish them from respectable culture, (b.) was subsequently adopted by mid-twentieth-century countercultures to distinguish themselves from mainstream culture, and (c.) ultimately became a marker used by late twentieth-century startup culture to distinguish itself from corporate culture. Understanding these historical roots, we contend, illuminates key characteristics of contemporary Western startup culture: the valorization of revolutionary futures, the celebration of rule-breaking, and the embrace of social deviance as a hallmark of entrepreneurial authenticity. By historicizing hype in this manner, we can better appreciate both its “destructive” and “productive” dimensions and explore alternative modes of communication that are prevalent in other entrepreneurial contexts.

中文翻译:


炒作:创业文化的标志和创造者



本文扩展了现有的学术研究,这些学术研究主要将炒作视为一种个人创业讲故事的策略,以激发人们对企业未来的兴奋。我们认为,炒作也是一种文化标志,将创业的沟通和行为模式与传统企业文化区分开来。通过追溯炒作的概念历史,我们证明了该术语及其相关做法 (a.) 起源于 20 世纪初的犯罪亚文化,以区别于受人尊敬的文化,(b.) 随后被 20 世纪中叶的反主流文化采用,以区别于主流文化,以及 (c.) 最终成为 20 世纪末创业文化用来区分自身与企业文化的标志。我们认为,了解这些历史根源可以阐明当代西方创业文化的关键特征:对革命性未来的重视,对打破规则的庆祝,以及将社会偏差作为创业真实性的标志。通过以这种方式将炒作历史化,我们可以更好地理解它的“破坏性”和“生产性”维度,并探索其他创业环境中普遍存在的替代沟通模式。
更新日期:2024-11-29
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