Historical museums, as key destinations in heritage tourism, are increasingly embracing augmented reality (AR) as a potent tool increasing visitor satisfaction, a crucial factor for successful destination management and marketing. However, the impact of AR utilization on the mental processes of visitors during their engagement with historical representations, along with its subsequent impact on visitor satisfaction, remains underexplored. The research reported here, comprising six studies, demonstrates that AR utilization fostered historical museum tourists' perception of intertemporal connectedness, which inspired them and elevated their satisfaction. This investigation into visitors' mental processes contributes a novel perspective to our understanding of AR's role in heritage tourism. By demonstrating that the positive impact of AR is contingent upon visit context (e.g., time constraints), destination features (e.g., integrity of artifacts), and tourist traits (e.g., technological anxiety), this research offers insights regarding how to strategically deploy AR in heritage tourism.

中文翻译：

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受跨期联系的启发：使用 AR 技术提高历史博物馆的游客满意度


历史博物馆作为遗产旅游的主要目的地，越来越多地将增强现实 （AR） 作为提高游客满意度的有力工具，这是成功目的地管理和营销的关键因素。然而，AR 的使用对访客在与历史表现互动时的心理过程的影响，以及其对访客满意度的后续影响，仍未得到充分探索。这里报告的研究包括六项研究，表明 AR 的使用促进了历史博物馆游客对跨期联系的感知，这激发了他们的灵感并提高了他们的满意度。这种对游客心理过程的研究为我们理解 AR 在遗产旅游中的作用提供了一个新颖的视角。通过证明 AR 的积极影响取决于访问环境（例如时间限制）、目的地特征（例如文物的完整性）和旅游特征（例如技术焦虑），本研究提供了有关如何在遗产旅游中战略性部署 AR 的见解。