While scholars have increasingly examined the effectiveness of emotional expressions in online reviews, the interpersonal effects of gratitude expression in peer-to-peer (P2P) accommodation reviews remain unclear. Based on emotions as social information (EASI) theory, this study conducted a secondary data analysis and two scenario-based experiments. The results revealed that gratitude expression in P2P accommodation reviews fosters observers’ helpfulness voting, and this relationship is mediated by empathy and perceived authenticity. Furthermore, the managerial response strategy serves as a boundary condition for the impact of gratitude expression on observers’ empathy and perceived authenticity. These findings contribute to a broader understanding of gratitude, emotional expressions in P2P accommodation reviews, managerial responses, and EASI theory, offering practical insights for P2P accommodation platforms and homestay hosts.

中文翻译：

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投票还是不投票？感恩表达对点对点住宿评论中帮助性投票的影响


虽然学者们越来越多地研究在线评论中情绪表达的有效性，但在点对点 （P2P） 住宿评论中表达感激之情的人际影响仍不清楚。基于情绪作为社会信息 （EASI） 理论，本研究进行了二次数据分析和两个基于情景的实验。结果显示，P2P 住宿评论中的感激之情表达促进了观察者的乐于助人投票，而这种关系是由同理心和感知的真实性介导的。此外，管理反应策略是感恩表达对观察者同理心和感知真实性影响的边界条件。这些发现有助于更广泛地理解感恩、P2P 住宿评论中的情感表达、管理反应和 EASI 理论，为 P2P 住宿平台和寄宿家庭房东提供实用见解。