The impact of emotions on tourists' pro-environmental behavior (PEB) has been a key issue in the field of tourism management research. This study investigates the nudging mechanism of positive emotions on tourist PEB through both laboratory and field survey experiment studies. Study 1 used a priming paradigm to study the nudging effect of positive emotions on tourist pro-environmental choices at both behavioral and neural activity levels. Study 2 further adopted a longitudinal research design to explore how two key components of individual positive emotions, current and anticipated emotions, jointly affect tourist pro-environmental choices. The results of Study 1 showed that emotional priming was better than rational and moral priming in nudging tourist pro-environmental choices. In addition, rational and moral nudging also affected individuals' anticipated emotional processes. The results of Study 2 further showed that a complex cross-lagged relationship existed between tourists' current and anticipated emotions and pro-environmental choices.

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当前和预期的积极情绪如何推动游客的亲环境行为？来自实验室和现场调查实验研究的联合证据


情绪对游客亲环境行为 （PEB） 的影响一直是旅游管理研究领域的一个关键问题。本研究通过实验室和实地调查实验研究，探讨了积极情绪对旅游 PEB 的推动机制。研究 1 使用启动范式来研究积极情绪在行为和神经活动水平上对游客亲环境选择的推动作用。研究 2 进一步采用了纵向研究设计，以探讨个人积极情绪的两个关键组成部分，即当前和预期的情绪，如何共同影响游客的亲环境选择。研究 1 的结果表明，在推动游客亲环境选择方面，情绪启动优于理性和道德启动。此外，理性和道德的推动也影响了个人预期的情绪过程。研究 2 的结果进一步表明，游客当前和预期的情绪与亲环境选择之间存在复杂的交叉滞后关系。