Purpose

Neurotechnologies such as brain-computer interfaces (BCIs) are rapidly moving out of laboratories and onto frontline employees' (FLEs) heads. BCIs offer thought-controlled device operation and real-time adjustment of work tasks based on employees’ mental states, balancing the potential for optimal well-being with the risk of exploitative employee treatment. Despite its profound implications, a considerable gap exists in understanding how BCIs affect FLEs. This article’s purpose is to investigate BCIs’ impact on FLEs’ well-being.

Design/methodology/approach

This article uses a conceptual approach to synthesize interdisciplinary research from service marketing, neurotechnology and well-being.

Findings

This article highlights the expected impact from BCIs on the work environment and conceptualizes what BCIs entail for the service sector and the different BCI types that may be discerned. Second, a conceptual framework is introduced to explicate BCIs’ impact on FLEs’ well-being, identifying two mediating factors (i.e. BCI as a stressor versus BCI as a resource) and three categories of moderating factors that influence this relationship. Third, this article identifies areas for future research on this important topic.

Practical implications

Service firms can benefit from integrating BCIs to enhance efficiency and foster a healthy work environment. This article provides managers with an overview of BCI technology and key implementation considerations.

Originality/value

This article pioneers a systematic examination of BCIs as workplace technology, investigating their influence on FLEs’ well-being.

中文翻译：

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为工作而生：脑机接口对一线员工福祉的影响

 目的

脑机接口 （BCI） 等神经技术正在迅速走出实验室，进入一线员工 （FLE） 的头脑。BCI 提供思想控制设备操作和根据员工精神状态实时调整工作任务，平衡最佳幸福感的潜力与剥削性员工待遇的风险。尽管 BCI 具有深远的影响，但在理解 BCI 如何影响 FLE 方面仍然存在相当大的差距。本文的目的是研究 BCI 对 FLE 健康的影响。

设计/方法/方法

本文使用概念性方法来综合服务营销、神经技术和福祉的跨学科研究。

 发现

本文重点介绍了 BCI 对工作环境的预期影响，并概念化了 BCI 对服务业的影响以及可能识别的不同 BCI 类型。其次，引入了一个概念框架来阐明 BCI 对 FLE 幸福感的影响，确定了两个中介因素（即作为压力源的 BCI 与作为资源的 BCI）和影响这种关系的三类调节因素。第三，本文确定了这一重要主题的未来研究领域。

 实际意义

服务公司可以从集成 BCI 中受益，以提高效率并营造健康的工作环境。本文为管理人员提供了 BCI 技术和关键实现注意事项的概述。

 原创性/价值

本文率先系统地研究了 BCI 作为工作场所技术，研究了它们对 FLE 幸福感的影响。