In recent years, planning and management through smart destinations has attracted great academic interest by including the dimensions of technology, innovation, accessibility, sustainability and governance. However, until now, research has focused on the conceptualisation of smart tourism itself and on aspects such as the tourism experience, technology or sustainability, ignoring the ability of smart tourism to develop competitive advantages through brand equity. The aim of this paper is to study the effects of smart management on destination brand equity. To do this, a survey was conducted with 406 tourists and residents in Castropol, a rural municipality in northern Spain recognised as a smart destination, and a PLS-SEM model was estimated. The results show a direct positive impact on destination awareness and perceived quality; moreover, the effects on destination loyalty are mediated by perceived quality and destination image. This research highlights that rural areas can also benefit from smart strategies. It also emphasises the need to adopt responsible sustainability practices, involve local authorities and engage residents to create a more attractive destination brand.

中文翻译：

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智能如何影响乡村旅游目的地基于客户的品牌资产


近年来，通过智能目的地进行规划和管理，包括技术、创新、可达性、可持续性和治理等维度，引起了学术界的极大兴趣。然而，到目前为止，研究一直集中在智能旅游本身的概念化以及旅游体验、技术或可持续性等方面，而忽视了智能旅游通过品牌资产发展竞争优势的能力。本文的目的是研究智能管理对目的地品牌资产的影响。为此，对西班牙北部被公认为智能目的地的乡村城市卡斯特罗波尔的 406 名游客和居民进行了一项调查，并估计了 PLS-SEM 模型。结果显示，这对目的地认知度和感知质量有直接的积极影响;此外，对目的地忠诚度的影响是由感知质量和目的地形象调节的。这项研究强调，农村地区也可以从智能策略中受益。它还强调需要采取负责任的可持续发展实践，让地方当局参与进来，并让居民参与进来，以创造一个更具吸引力的目的地品牌。