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International product adaptation and performance: A systematic analysis of the literature and agenda for future research
Journal of World Business ( IF 8.9 ) Pub Date : 2024-11-18 , DOI: 10.1016/j.jwb.2024.101597
Eleni Tsougkou, John W. Cadogan, Nathaniel Boso, Ian R. Hodgkinson, João S. Oliveira, Tommi Laukkanen, Nahid Yazdani, Vicky M. Story

There is a lack of consensus on what the international product adaptation (IPA) concept involves, and only a partial understanding of its outcomes. Our analysis of the IPA-performance link uncovers, for the first time, the multidimensional nature of IPA. We show how the operational approaches used to explore IPA change its meaning across studies, demonstrate that IPA has different impacts across performance types, and highlight the range of mechanisms governing IPA's performance relationships. We present a set of issues that need to be accounted for to build a better theory of IPA's performance consequences, and a roadmap for future research.

中文翻译:


国际产品适应性和性能:对文献和未来研究议程的系统分析



对于国际产品适应 (IPA) 概念所涉及的内容缺乏共识,对其结果只有部分理解。我们对 IPA 性能联系的分析首次揭示了 IPA 的多维性质。我们展示了用于探索 IPA 的操作方法如何在研究中改变其含义,证明 IPA 在不同的性能类型中具有不同的影响,并强调了控制 IPA 性能关系的机制范围。我们提出了一系列需要考虑的问题,以建立更好的 IPA 性能后果理论,并为未来的研究制定路线图。
更新日期:2024-11-18
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