This study examines the impact of the framing of sustainable development goals (SDGs) in crowdfunding campaign descriptions on fundraising success. We compile a dataset of 25,799 Indiegogo campaigns and quantify their relative focus on the 17 United Nation's SDGs. We find that the amount raised and the number of backers increase by 17.3 % and 8.3 %, respectively, if the number of SDG-related sentences in the campaign description increases by one standard deviation. Additionally, focusing more on issues related to climate, energy, sustainable societies, and responsible consumption promotes whereas focusing on ending poverty or innovation, industry, and infrastructure reduces fundraising success.

中文翻译：

---

哪些可持续发展目标有利于众筹成功？


本研究考察了众筹活动描述中可持续发展目标 （SDG） 的框架对筹款成功的影响。我们汇编了一个包含 25,799 个 Indiegogo 活动的数据集，并量化了它们对 17 个联合国可持续发展目标的相对关注点。我们发现，如果活动描述中与 SDG 相关的句子数量增加一个标准差，筹集的金额和支持者的数量分别增加了 17.3% 和 8.3%。此外，更多地关注与气候、能源、可持续社会和负责任消费相关的问题会促进，而专注于消除贫困或创新、工业和基础设施会降低筹款成功率。