In an increasingly competitive market environment, green innovation has become a crucial factor in enhancing a company's market position. This paper utilizes data from publicly listed companies from 2007 to 2021 to thoroughly examine how green technology innovation influences corporate brand competitiveness and investigates the role played by environmental policies. The study demonstrates that green technology innovation positively enhances corporate brand competitiveness, with environmental policies serving a proactive regulatory function. Moreover, the paper further reveals that the effects of green technology innovation on brand competitiveness vary according to industry sector, equity nature, and company size.

中文翻译：

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绿色技术创新与企业品牌竞争力：基于环境政策作用的分析


在竞争日益激烈的市场环境中，绿色创新已成为提升公司市场地位的关键因素。本文利用 2007 年至 2021 年上市公司的数据，深入研究了绿色技术创新如何影响企业品牌竞争力，并调查了环境政策所发挥的作用。研究表明，绿色技术创新可以积极提升企业品牌竞争力，环境政策可以发挥积极的监管功能。此外，本文进一步揭示了绿色技术创新对品牌竞争力的影响因行业部门、股权性质和公司规模而异。