Circular consumption is an element of the circular economy that is vital for fostering economic progress whilst addressing environmental degradation and resource scarcity. The majority of the existing studies on the circular economy focus on its organisational aspects and examine circular business models, including approaches to enhance circular value propositions and their advantages. However, the link amongst responsible consumption, digital technologies, consumer behaviour and the circular economy model has received limited attention. We aim to fill this gap by employing behavioural reasoning theory to investigate the intentions of consumers to engage in circular consumption behaviour. We enhance the theoretical robustness of our findings by integrating the theory of consumption values as ‘reason for’ and status quo bias theory as ‘reason against’. We conducted a questionnaire survey in two phases to validate our model and test our hypotheses. We collected our survey data from 305 respondents in Bangladesh and used partial least squares–structural equation modelling to validate our model. Results show that exposure to online information sources significantly influences the ‘reasons for’ and ‘reasons against’ factors. These two factors also demonstrate positive and negative associations with circular consumption behaviour, respectively. These findings offer important insights for service providers, policymakers and government entities.

中文翻译：

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在线信息源在增强循环消费行为中的作用：在数字时代培养可持续的消费模式


循环消费是循环经济的一个要素，对于促进经济进步、解决环境退化和资源稀缺问题至关重要。现有的大多数关于循环经济的研究都集中在其组织方面，并研究循环商业模式，包括增强循环价值主张的方法及其优势。然而，负责任消费、数字技术、消费者行为和循环经济模式之间的联系受到的关注有限。我们旨在通过采用行为推理理论来研究消费者参与循环消费行为的意图来填补这一空白。我们通过将消费价值理论整合为“理由”和现状偏见理论作为“理由反对”，增强了我们发现的理论稳健性。我们分两个阶段进行了问卷调查，以验证我们的模型并检验我们的假设。我们从孟加拉国的 305 名受访者那里收集了调查数据，并使用偏最小二乘结构方程模型来验证我们的模型。结果表明，接触在线信息来源会显著影响 “原因 ”和 “反对 ”因素。这两个因素也分别表明与循环消费行为呈正相关和负相关。这些发现为服务提供商、政策制定者和政府实体提供了重要的见解。