This study first develops a multidimensional metaverstic experience perceptions scale by identifying four components – social interaction, spatial interaction, customized avatar embodiment, and immersion – as the most critical features of customers’ metaverstic experiences. Afterwards, it explores a theoretical model that identifies the critical determinants of consumers’ willingness to use the Metaverse for hotel information search. The proposed model suggests that a cognitive appraisal process underlies consumers’ adoption of the Metaverse for information search. The findings indicate that metaverstic experience perceptions and hedonic motivation positively impact perceived Metaverse pertinence for information search. Similarly, metaverstic experience perceptions and social influence significantly affect perceived Metaverse self-efficacy. Both Metaverse pertinence and self-efficacy serve as critical determinants of emotional responses. These emotional responses determine consumers’ willingness to adopt the Metaverse for information search and their attitudes to engaging with companies that employ the Metaverse.

中文翻译：

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消费者使用 Metaverse 进行信息搜索的意愿：对潜在机制和关键决定因素的调查


本研究首先通过确定四个组成部分——社交互动、空间互动、定制化身体现和沉浸感——作为客户元宇宙体验的最关键特征，开发了一个多维元宇宙体验感知量表。之后，它探索了一个理论模型，该模型确定了消费者愿意使用 Metaverse 进行酒店信息搜索的关键决定因素。提出的模型表明，认知评估过程是消费者采用 Metaverse 进行信息搜索的基础。研究结果表明，元宇宙体验感知和享乐动机对感知到的元宇宙信息搜索相关性产生积极影响。同样，元宇宙体验感知和社会影响力显着影响感知的 Metaverse 自我效能感。Metaverse 的相关性和自我效能感都是情绪反应的关键决定因素。这些情绪反应决定了消费者采用 Metaverse 进行信息搜索的意愿，以及他们对与使用 Metaverse 的公司互动的态度。