This study addresses a critical research gap in understanding the mechanisms through which corporate social responsibility (CSR) influences green innovative behaviors (GIBs) among hospitality industry employees. Despite increasing recognition of the importance of sustainability, little is known about how CSR initiatives can effectively motivate employees to engage in GIBs. This research aims to explore the conditions under which instrumental CSR (ICSR) and volunteer CSR (VCSR) foster GIBs, with a focus on the mediating roles of meaningfulness (MGF) and positive emotions (PE) and the moderating effect of perceived sustainability policy (PSP). Utilizing a survey method, data were collected from 430 hotel employees to test the proposed multi-level model. The findings reveal that MGF and PE partially mediate the impact of both ICSR and VCSR on GIBs. Furthermore, PSP was found to significantly enhance the effectiveness of CSR initiatives, particularly when initial levels of ICSR, VCSR, MGF, and PE were low. The study offers theoretical implications by integrating self-determination and need satisfaction theories with CSR research, and practical implications by providing a roadmap for hospitality organizations to strategically leverage CSR for sustainability. Future research should consider longitudinal studies and explore the role of cultural factors in CSR-GIB dynamics.

中文翻译：

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企业社会责任需要基本理念：酒店员工绿色创新行为的综合多维方法


本研究解决了在理解企业社会责任 （CSR） 影响酒店业员工绿色创新行为 （GIB） 的机制方面的关键研究空白。尽管人们越来越认识到可持续性的重要性，但人们对 CSR 举措如何有效激励员工参与 GIB 知之甚少。本研究旨在探讨工具性 CSR （ICSR） 和志愿者 CSR （VCSR） 促进 GIB 的条件，重点关注意义 （MGF） 和积极情绪 （PE） 的中介作用以及感知可持续性政策 （PSP） 的调节作用。利用调查方法，从 430 名酒店员工那里收集了数据，以测试所提出的多级模型。研究结果表明，MGF 和 PE 部分介导了 ICSR 和 VCSR 对 GIB 的影响。此外，研究发现 PSP 显着提高了 CSR 举措的有效性，尤其是在 ICSR、VCSR、MGF 和 PE 的初始水平较低时。该研究通过将自决和需求满足理论与 CSR 研究相结合提供了理论意义，并通过为酒店组织提供战略性利用 CSR 实现可持续发展的路线图提供了实际意义。未来的研究应考虑纵向研究并探索文化因素在 CSR-GIB 动态中的作用。