As more customers choose to travel with their pets, pet-friendly hotel needs have also increased. This research aims to shed light on the physical and service attributes of pet-friendly hotels by using a mixed-method approach. Study 1 analyzed online TripAdvisor reviews using a netnography approach to assess consumer perceptions and evaluations of pet-friendly hotels. The results listed critical attributes for pet-friendly hotels from customer perspectives, revealing specific consumer needs regarding the utilitarian and hedonic values these hotels offer. In Study 2, we conducted an experiment to examine the distinct effects of hedonic and utilitarian attributes on consumers. Our study revealed that when hotels provide high utilitarian attributes, consumers respond positively regardless of the status of hedonic attributes. However, when utilitarian attribute values are low, high hedonic attributes are needed to drive positive consumer attitudes. Such findings highlighted the relative importance of hedonic and utilitarian attributes for practitioners.

中文翻译：

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宠物友好型酒店的属性：消费者关心什么？


随着越来越多的客户选择携带宠物旅行，对宠物友好型酒店的需求也随之增加。本研究旨在通过使用混合方法阐明宠物友好型酒店的物理和服务属性。研究 1 使用网络学方法分析了 TripAdvisor 的在线评论，以评估消费者对宠物友好型酒店的看法和评价。结果从客户的角度列出了宠物友好型酒店的关键属性，揭示了消费者对这些酒店提供的功利主义和享乐价值观的具体需求。在研究 2 中，我们进行了一项实验，以检查享乐和功利主义属性对消费者的不同影响。我们的研究表明，当酒店提供高度功利的属性时，无论享乐属性的状态如何，消费者都会做出积极的反应。然而，当功利主义属性值较低时，需要高享乐属性来推动积极的消费者态度。这些发现强调了享乐和功利主义属性对从业者的相对重要性。