The unique culture of a society is often used as the basis for developing tourism. However, cultural research attached to society seems to only see it as a ‘package,’ not the main essence of that culture. In the context of a crisis, especially the Covid-19 pandemic, Balinese culture has developed into a tool for building resilient tourism. This assumption serves as the foundational premise for this research, aimed at mapping and identifying the variables driving tourism community resilience. The research focuses on Bali, Indonesia's premier tourist destination, and engages six types of tourism stakeholders. Employing a modified approach that combines soft system methodology (SSM) and network analysis, several insights emerge regarding establishing tourism community resilience. The social-cultural dimension, particularly social collectivism, appears as a pivotal factor for the resurgence of tourism during times of crisis. Social collectivism plays a role in restoring resilience cycles in the context of sustainable tourism. The result recommended that it is crucial to comprehend destinations at various levels, ranging from the individual to the state level, to attain tourism community resilience. Establishing sustainable tourism does not imply the centralization of tourism but rather focuses on integrating tourism seamlessly into the existing social-ecological system.

中文翻译：

---

超越吸引力：揭示巴厘岛文化社区在 COVID-19 大流行期间增强旅游业韧性方面的作用


一个社会的独特文化经常被用作发展旅游业的基础。然而，附属于社会的文化研究似乎只将其视为一个“包”，而不是该文化的主要本质。在危机，尤其是 Covid-19 大流行的背景下，巴厘岛文化已发展成为建立有弹性的旅游业的工具。这一假设是本研究的基础前提，旨在绘制和识别驱动旅游社区复原力的变量。该研究侧重于印度尼西亚的主要旅游目的地巴厘岛，并吸引了六种类型的旅游利益相关者。采用结合软系统方法 （SSM） 和网络分析的改进方法，出现了关于建立旅游社区弹性的几项见解。社会文化维度，尤其是社会集体主义，似乎是危机时期旅游业复苏的关键因素。在可持续旅游的背景下，社会集体主义在恢复弹性周期方面发挥着作用。结果表明，理解从个人到州级各个层面的目的地对于实现旅游社区的弹性至关重要。建立可持续旅游并不意味着旅游业的集中化，而是侧重于将旅游业无缝整合到现有的社会生态系统中。