An increasing number of studies have emerged to analyze the growing phenomenon of women travelers and their active participation on social media, especially dedicated to its psychological aspects. However, its economic and entrepreneurial implications have been mostly neglected. The objective of this study is to develop a two-facet theoretical framework on how lay women travelers become entrepreneurial travel influencers. A systematic literature review of 177 academic articles has been conducted and classified into 3 categories namely women-focused, gender-focused, and gender-variable. Topic modeling was applied to identify the top 5 topics from each category and concluded that previous works examining the economic and entrepreneurial prospects of women travelers from a destination marketing perspective are scarce, especially among the women-focused studies. This study is the first to provide a comprehensive evaluation of the holistic factors related to women travelers on social media, offering significant insights for destination marketing and entrepreneurial aspects within a broader economic context.

中文翻译：

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女性旅行者和社交媒体：规划通往经济和创业机会的道路


越来越多的研究已经出现，以分析女性旅行者及其在社交媒体上的积极参与的日益增长的现象，尤其是其心理方面。然而，它的经济和创业影响大多被忽视了。本研究的目的是开发一个关于非专业女性旅行者如何成为创业旅游影响者的双方面理论框架。对 177 篇学术文章进行了系统的文献综述，并将其分为 3 类，即以女性为中心、以性别为中心和以性别为中心。应用主题建模来确定每个类别的前 5 个主题，并得出结论，以前从目的地营销角度研究女性旅行者经济和创业前景的工作很少，尤其是在以女性为中心的研究中。这项研究首次对社交媒体上与女性旅行者相关的整体因素进行了全面评估，为更广泛的经济背景下的目的地营销和创业方面提供了重要的见解。