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Local Government Tourism Officer satisfaction with the Smart Destination model: A case study with the Kano method
Journal of Destination Marketing & Management ( IF 8.9 ) Pub Date : 2024-10-24 , DOI: 10.1016/j.jdmm.2024.100951
Miguel Ángel Moliner Tena, Rosa María Rodríguez Artola, Luis José Callarisa-Fiol, Mar Algueró-Boronat

The aim of this research is to analyse local government tourism officer satisfaction with a smart destination model using the Kano method. A causal model is proposed with four antecedent variables of tourism officer satisfaction with the smart destination model: perceived usefulness, perceived ease of use, trust in and challenges of the model. The smart destination model applied to a smart destination network in the Valencian Community (Spain) is taken as a case study. The results show that trust, ease of use and challenges have a linear relationship with satisfaction, while usefulness has a non-linear relationship. However, structural equation modelling analysis shows that only trust in the model significantly influences local government tourism officer satisfaction with the model.

中文翻译:


地方政府旅游官员对智能目的地模型的满意度:以 Kano 方法为例



本研究的目的是使用 Kano 方法分析地方政府旅游官员对智能目的地模型的满意度。提出了一个因果模型,其中包含旅游官员对智能目的地模型满意度的四个前因变量:感知有用性、感知易用性、对模型的信任和挑战。以应用于瓦伦西亚共同体(西班牙)智能目的地网络的智能目的地模型作为案例研究。结果表明,信任、易用性和挑战与满意度呈线性关系,而有用性呈非线性关系。然而,结构方程模型分析表明,仅对模型的信任会显著影响地方政府旅游官员对模型的满意度。
更新日期:2024-10-24
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