This paper introduces a framework for analyzing and interpreting the visual content of tourism landscapes, particularly focusing on the comparative representation of these landscapes by destination management organizations (DMOs) in the cross-border context of Usedom Island, shared by Poland and Germany. Drawing on a literature review and employing visual content analysis, this study categorizes elements of tourism landscapes as depicted in DMO-produced photographs, highlighting the differences in how these landscapes are presented to potential visitors by Polish and German DMOs. Key findings reveal significant disparities in the portrayal of cultural and natural heritage, suggesting divergent marketing strategies that may influence tourists’ perceptions and destination choices. This research not only contributes to the theoretical discourse on destination imaging and branding but also offers practical insights for DMOs in leveraging landscape elements effectively.

中文翻译：

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旅游景观的视觉表示：跨境目的地 DMO 的比较分析


本文介绍了一个分析和解释旅游景观视觉内容的框架，特别关注目的地管理组织 （DMO） 在波兰和德国共享的乌泽多姆岛跨境背景下对这些景观的比较表示。本研究借鉴文献综述并采用视觉内容分析，对 DMO 制作的照片中描绘的旅游景观元素进行了分类，突出了波兰和德国 DMO 向潜在游客展示这些景观的方式的差异。主要研究结果揭示了文化和自然遗产的描绘存在显着差异，表明可能影响游客认知和目的地选择的不同营销策略。这项研究不仅有助于关于目的地成像和品牌的理论论述，也为 DMO 有效利用景观元素提供了实用见解。