Very few studies have deployed a historical focus in investigating how changes in the media environment in the twenty-first century have altered the connection between cross-media consumption, political (dis)interest, and dimensions of social stratification. This paper contributes to the literature on the nexus between democracy, citizens, and media through a historical study of media use among Danish citizens from 2008, which we argue should be considered the beginning of the social media era in the Danish context, to 2021, when social media was popularised among the wider Danish population. Based on three representative surveys on Danish adults’ media consumption in 2008, 2017, and 2021, we deployed multiple correspondence analysis (MCA) to investigate two related inquiries: first, a study of differentiation in cross-media consumption and, second, an examination of how such differentiation patterns are linked to social and political divides. This study contributes in two ways. First, it contributes to the methodological advancement of multiple correspondence analysis by addressing the challenge of conducting a cross-sectional design with changing variables and individuals. It accomplishes this discussing a recent approach centered on the formation of triads of variables. Second, it analytically shows that despite major changes in the media environment between 2008 and 2021, media use is consistently structured according to divisions, first in online and traditional media use and, second, between high levels of news consumption (as opposed to entertainment consumption) and news avoidance. These lines of division are consistently differentiated by age, social inequalities, and political orientation.

中文翻译：

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数字媒体革命和分层惯性：社交媒体时代媒体使用和社会政治分层的历史研究


很少有研究将历史重点放在调查 21 世纪媒体环境的变化如何改变跨媒体消费、政治（不）利益和社会分层维度之间的联系上。本文通过对 2008 年丹麦公民媒体使用的历史研究，为 2008 年至 2021 年社交媒体在更广泛的丹麦人口中普及的媒体使用的历史研究，为关于民主、公民和媒体之间关系的文献做出了贡献，我们认为这应该被视为丹麦背景下社交媒体时代的开始。基于 2008 年、2017 年和 2021 年对丹麦成年人媒体消费的三项代表性调查，我们部署了多重通信分析 （MCA） 来调查两个相关问题：首先，对跨媒体消费差异化的研究，其次，研究这种差异化模式如何与社会和政治分歧相关联。这项研究从两个方面做出了贡献。首先，它通过解决对不断变化的变量和个体进行横断面设计的挑战，为多对应分析的方法论进步做出了贡献。它解决了这个问题，讨论了一种以变量三元组的形成为中心的最新方法。其次，它分析表明，尽管 2008 年至 2021 年期间媒体环境发生了重大变化，但媒体使用始终按照划分进行构建，首先是在线和传统媒体使用，其次是高水平的新闻消费（相对于娱乐消费）和新闻回避之间。这些划分线始终因年龄、社会不平等和政治取向而有所不同。