This article investigates the critical role of Digital Literacy (DL) in shaping the adoption and use of ChatGPT. As advanced AI tools rapidly integrate into daily life, it is essential for both policymakers and technology developers to understand the factors driving their mainstream adoption. DL was quantified using the Internet Skills Scale (ISS) tool, applied on a scale of 0 to 10 across six areas of ChatGPT application: general use, testing possibilities, entertainment, fulfilling work and school tasks, obtaining new knowledge, and companionship during moments of solitude. The study employs non-parametric difference tests, relational analyses, and binomial logistic regression models, analysing data from a statistically representative sample (N = 1,025) of the Czech population. The findings reveal significant relationships between DL and five of the six areas. Higher DL levels correlate with using ChatGPT for testing, entertainment, and acquiring new knowledge. Conversely, lower DL levels are linked to using ChatGPT as a companion during moments of solitude. Notably, no significant relationship was found between DL and using ChatGPT for work or educational purposes. These results suggest that as DL improves, the use of AI tools like ChatGPT will diversify across different contexts. The study highlights the need for targeted DL programs to enhance AI adoption, reduce digital inequalities, and ensure that advanced technologies are accessible to all population segments.

中文翻译：

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谁使用它，用于什么目的？数字素养在 ChatGPT 采用和使用中的作用


本文探讨了数字素养 （DL） 在塑造 ChatGPT 的采用和使用方面的关键作用。随着先进的 AI 工具迅速融入日常生活，政策制定者和技术开发人员都必须了解推动其主流采用的因素。DL 使用互联网技能量表 （ISS） 工具进行量化，该工具以 0 到 10 的等级应用于 ChatGPT 应用程序的六个领域：一般用途、测试可能性、娱乐、完成工作和学校任务、获取新知识以及独处时刻的陪伴。该研究采用非参数差异检验、关系分析和二项式 logistic 回归模型，分析来自捷克人口具有统计代表性的样本 （N = 1,025） 的数据。研究结果揭示了 DL 与六个领域中的 5 个之间存在显着关系。较高的 DL 水平与使用 ChatGPT 进行测试、娱乐和获取新知识相关。相反，较低的 DL 水平与在独处时刻使用 ChatGPT 作为伴侣有关。值得注意的是，在 DL 与将 ChatGPT 用于工作或教育目的之间没有发现显着关系。这些结果表明，随着 DL 的改进，ChatGPT 等 AI 工具的使用将在不同环境中多样化。该研究强调了有针对性的 DL 计划的必要性，以加强 AI 的采用，减少数字不平等，并确保所有人群都能获得先进技术。