Intra-destination travel behavior of tourists is underexplored, particularly regarding the determinants of their preference for tourism spots in and around a prominent tourism destination. This study aims to investigate the tourist groups' preferences for visiting micro-destinations around the pilgrimage city of Puri, India, by utilizing the socio-demographic profile and travel/stay characteristics as explanatory variables. An in-person questionnaire survey was conducted, evoking the responses of 672 tourist groups. Multiple Discrete-Continuous Extreme Value framework was employed to model tourist groups' discrete choice of discretionary tourism location categories and corresponding intensity of engagement as the continuous quantity. To capture the correlation between visitation alternatives, two Multiple Discrete-Continuous Nested Extreme Value models were further estimated each utilizing distinct nested structures. These two structures were formulated by grouping the alternatives based on spatial proximity and attraction type, respectively. The findings highlight that visitation to a particular micro-destination encourages exploration of other nearby attractions. Additionally, inherent preference for a specific type of attraction leads tourists to consistently prefer sites of similar attraction type across all distances away from their stay location. Annual visitors are typically confined to their core purpose with a lesser inclination for distant discretionary micro-destinations. Tourists with a longer stay duration and income are observed to have a higher propensity to choose distant discretionary spots more prominently. Aged groups (predominance of 45+ members) typically avoid distant micro-destinations except for religious tourism spots. Interestingly, the findings suggest that the type of accommodation can explain the visitation preferences significantly. In summary, this study offers a unique contribution through novel behavioral insights and demonstrates a methodological approach to derive a model necessary for estimating trip attractions to diverse tourism sites.

中文翻译：

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还有什么地方可以参观？揭开度假者在朝圣中心的不同目的地内访问偏好的神秘面纱


游客的目的地内旅行行为尚未得到充分探索，特别是关于他们偏好著名旅游目的地及其周围旅游景点的决定因素。本研究旨在通过利用社会人口概况和旅行/住宿特征作为解释变量，调查旅游群体对访问印度朝圣城市普里周围微型目的地的偏好。进行了一项面对面的问卷调查，收集了 672 个旅游团体的回答。采用多个离散-连续极值框架对旅游群体对自由选择旅游地点类别的离散选择和相应的参与强度作为连续量进行建模。为了捕捉访问替代方案之间的相关性，进一步估计了两个多个离散-连续嵌套极值模型，每个模型都使用不同的嵌套结构。这两个结构是通过分别根据空间邻近性和吸引力类型对备选方案进行分组而制定的。研究结果强调，对特定微型目的地的访问会鼓励探索附近的其他景点。此外，对特定类型景点的固有偏好导致游客在距离其住宿地点的所有距离上始终喜欢类似景点类型的景点。年度游客通常局限于其核心目的，不太倾向于遥远的可自由支配的微型目的地。据观察，停留时间和收入较长的游客更倾向于更突出地选择较远的自由支配地点。老年群体（以 45+ 成员为主）通常会避免前往除宗教旅游景点外遥远的微型目的地。 有趣的是，研究结果表明，住宿类型可以显着解释探视偏好。总之，这项研究通过新颖的行为洞察提供了独特的贡献，并展示了一种方法论方法来推导出估计不同旅游景点的旅行景点所需的模型。