This review delves into the nuanced boundary conditions of social norms in fostering behavior change within the realm of climate action. Current research is examined within a “Sender - Message - Receiver (SMeR)" framework, which investigates factors such as group identification and group size that influence the effectiveness of social norms. Furthermore, it explores how cultural context, personal norms, emotions, and ambiguity shape individuals' responses to social norms-based messages. By illuminating these boundary conditions, the review provides insights into the complexities of social normative influence and offers guidance for designing more effective intervention techniques to promote behavioral change. Understanding these nuances is crucial for developing targeted strategies that resonate with diverse audiences and facilitate meaningful shifts toward a more environmentally sustainable future.

中文翻译：

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用于传达有说服力的社会规范的发送者-消息-接收者 （SMeR） 框架 – 减缓气候变化行为改变的案例


这篇综述深入探讨了在气候行动领域内促进行为改变的社会规范的细微边界条件。目前的研究是在“发送者 - 消息 - 接收者 （SMeR）”框架内进行的，该框架研究了影响社会规范有效性的群体识别和群体规模等因素。此外，它还探讨了文化背景、个人规范、情感和模糊性如何影响个人对基于社会规范的信息的反应。通过阐明这些边界条件，本综述提供了对社会规范影响复杂性的见解，并为设计更有效的干预技术以促进行为改变提供了指导。了解这些细微差别对于制定有针对性的策略至关重要，这些策略可以引起不同受众的共鸣，并促进向更环保可持续的未来做出有意义的转变。