An increasing number of organizations worldwide are engaging in diversity branding to promote their commitment to a diverse and inclusive workplace. In this paper, we review 39 peer-reviewed articles on diversity branding, representing the most recent and significant studies in the field. Our review highlights the prevalence of diversity branding, core conceptual and theoretical approaches, and key findings. We also identify directions for future research, emphasizing company-level outcomes and potential negative, unintended consequences of diversity branding.

中文翻译：

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组织的多元化品牌


全球越来越多的组织正在参与多元化品牌推广，以促进他们对多元化和包容性工作场所的承诺。在本文中，我们回顾了 39 篇关于多元化品牌的同行评审文章，这些文章代表了该领域最新和最重要的研究。我们的综述强调了多元化品牌的普遍性、核心概念和理论方法以及主要发现。我们还确定了未来研究的方向，强调公司层面的结果以及多元化品牌的潜在负面、意想不到的后果。