Enhancing a website's persuasiveness and improving users' satisfaction and intention are critical for companies and website designers. Based on the Fogg Behavior Model (FBM), this study explores the perspective of persuasive technology in the context of a website. We identify and design two types of persuasive features: a visual-preview feature and an information-sidedness feature. We propose that websites with these persuasive features are perceived as more persuasive than their counterparts. We further propose that website persuasiveness is positively related to user satisfaction and behavior intention. Data collected from an experimental study lend support to our hypotheses. Theoretical contribution and managerial implications of this study are discussed.

中文翻译：

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视觉预览和信息侧特征对网站说服力的影响


增强网站的说服力并提高用户的满意度和意图对于公司和网站设计师来说至关重要。基于 Fogg 行为模型 （FBM），本研究探讨了说服技术在网站上下文中的观点。我们识别并设计了两种类型的说服力特征：视觉预览特征和信息侧特征。我们建议具有这些说服力特征的网站被认为比同类网站更具说服力。我们进一步提出，网站说服力与用户满意度和行为意向呈正相关。从实验研究中收集的数据支持了我们的假设。讨论了本研究的理论贡献和管理意义。