Foot in both camps: How do activities on third-party online healthcare platforms affect doctors' demand on official online healthcare platforms?,Decision Support Systems

当前位置： X-MOL 学术 › Decis. Support Syst. › 论文详情

Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)

Foot in both camps: How do activities on third-party online healthcare platforms affect doctors' demand on official online healthcare platforms?
Decision Support Systems ( IF 6.7 ) Pub Date : 2024-10-16 , DOI: 10.1016/j.dss.2024.114350
Heng Zhao, Sijia Zhou

Using empirical data from a third-party platform and a comprehensive public hospital (equipped with an official online healthcare platform) in China, this study employs a two-stage Heckman selection model and find that third-party online healthcare platforms (OHPs) should not be considered an obstacle to promoting official OHPs. Instead, doctors' activities on third-party OHPs increase the demand for doctors on official OHPs. Moreover, this study explores the heterogeneity in the effects of the doctor groups. For example, the impact of specific efforts is stronger for doctors with higher professional titles but weaker for doctors with higher online ratings. This study provides valuable insights for policymakers and hospital administrators to promote and coordinate online services across multiple platforms.

更新日期：2024-10-16

点击分享查看原文

点击收藏

阅读更多本刊新发论文本刊介绍/投稿指南