There has been much debate concerning the changing nature of cultural production and distribution in the digital creative economy. Music production work has been especially affected by promotional conventions established by social media and music streaming platforms. This article critically builds atop perspectives on the platformisation of cultural production to investigate how independent hip-hop music producers develop their careers in the era of digital media platforms. It examines how traditional media and digital platform gatekeepers affect producers’ abilities to professionalise, promote creative work to audiences and manage precarious conditions for their labour. Insights from interviews with 15 producers from 8 countries are analysed and discussed to provide a nuanced view of the conditions for music production careers in the platform era of the digital creative industries.

中文翻译：

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数字音乐经济中的嘻哈音乐制作人劳动：自我推销、社交媒体和平台把关


关于数字创意经济中文化生产和发行性质的变化，一直存在很多争论。音乐制作工作尤其受到社交媒体和音乐流媒体平台建立的促销惯例的影响。本文批判性地建立在文化生产平台化的观点之上，以研究独立嘻哈音乐制作人如何在数字媒体平台时代发展他们的职业生涯。它研究了传统媒体和数字平台守门人如何影响制片人的专业化能力，向观众推广创意作品，以及管理不稳定的劳动条件的能力。分析和讨论了对来自 8 个国家/地区的 15 位制作人的采访中的见解，以对数字创意产业平台时代音乐制作职业的条件提供细致入微的看法。