Calls to “do your own research” (DYOR) on social media promote a range of claims, from expert-recommended treatments to conspiracy theories. Exploring how the slogan is used offers insight into how individuals navigate concerns about information accuracy in an abundant but low-trust media ecosystem. This quantitative content analysis investigates how DYOR messages in Facebook and Instagram posts about reproductive health, food and diet, and vaccination are used to raise alarms, promote personal agency, and disclaim responsibility. We additionally examine how DYOR messages are associated with content including risk information and product promotion. While DYOR messages sometimes raise alarms about suspected conspiracies and misinformation, more often they advocate for personal agency and education, encouraging people to become as informed as possible to make the best decisions for themselves. In this way, DYOR messages promote individual responsibility for navigating information risks and reflect wider concerns about (mis-)information and distrust of institutions.

中文翻译：

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“做你自己的研究”是什么意思？Instagram 和 Facebook 帖子中关于生殖健康、食品和疫苗的 DYOR 消息的比较内容分析


社交媒体上呼吁“做你自己的研究”（DYOR） 宣传了一系列的说法，从专家推荐的治疗方法到阴谋论。探索如何使用这个口号，可以深入了解个人如何在丰富但信任度低的媒体生态系统中解决对信息准确性的担忧。这项定量内容分析调查了 Facebook 和 Instagram 帖子中有关生殖健康、食物和饮食以及疫苗接种的 DYOR 消息如何被用于发出警报、促进个人能动性和免除责任。我们还研究了 DYOR 消息如何与内容相关联，包括风险信息和产品促销。虽然 DYOR 消息有时会对可疑的阴谋论和错误信息发出警报，但更多时候它们倡导个人代理和教育，鼓励人们尽可能了解情况，为自己做出最佳决定。通过这种方式，DYOR 消息促进了个人驾驭信息风险的责任，并反映了对（错误）信息和对机构的不信任的更广泛担忧。