This paper presents a case study on the adoption of innovative features offered by a platform to partner firms in the tourism sector. These features are part of an innovation process that, if properly implemented, can improve platform's functionality while enriching client firms' and users' experiences. Our investigation sheds light on the characteristics of firms that are associated with the adoption of platform-enabled innovations. In particular, we consider an online discount feature offered by Booking.com, designed to enhance the lodgings' visibility in the eyes of customers. This enables us to explore the role of lodging characteristics that are associated with higher probability of embracing innovative practices. The empirical analysis indicates that the propensity to adopt this innovation is positively associated with ratings and user perception, as well as online sales experience and chain affiliation. Conversely, we find no association between the type of lodging and the propensity to adopt the innovative discount feature.

中文翻译：

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旅游业采用平台驱动的创新：Booking.com 案例研究


本文介绍了一个案例研究，介绍了如何为旅游领域的合作伙伴公司采用平台提供的创新功能。这些功能是创新过程的一部分，如果实施得当，可以改进平台的功能，同时丰富客户公司和用户体验。我们的调查揭示了与采用平台支持的创新相关的公司特征。特别是，我们考虑了 Booking.com 提供的在线折扣功能，旨在提高住宿在客户眼中的知名度。这使我们能够探索与接受创新实践的可能性较高的住宿特征的作用。实证分析表明，采用这种创新的倾向与评分和用户感知以及在线销售体验和连锁关系呈正相关。相反，我们发现住宿类型与采用创新折扣功能的倾向之间没有关联。