Rural communities often struggle to adapt to societal and economic changes, but their cultural heritage can play a pivotal role in tourism development and establishing expectations for future development. Drawing upon community-based tourism theory, this study offers a fresh perspective on the untapped value in rural areas by considering the unique cultural identity and culinary heritage of Basilicata, Italy. It investigates the facilitators and inhibitors of social and economic progress as perceived by tourism vendors and tourists, examines how tourism contributes to the development of the rural web, and explores the uncaptured value between entrepreneurial activities in culinary tourism and political, governmental, and administrative measures. Aligning with the heritage areas movement, this study draws attention to the importance of preserving landscapes, local identities, and common goods. The results clarify the impact of tourism's localness on rural regions, particularly through tourism activities and local sourcing practices, and aim to inform strategies for employing tourism to develop rural areas.

中文翻译：

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乡村风情：探索巴西利卡塔旅游业未被挖掘的价值


农村社区往往难以适应社会和经济变化，但他们的文化遗产可以在旅游业发展和建立对未来发展的期望中发挥关键作用。本研究借鉴基于社区的旅游理论，通过考虑意大利巴西利卡塔独特的文化身份和烹饪遗产，为农村地区尚未开发的价值提供了新的视角。它调查了旅游供应商和游客所感知的社会和经济进步的促进者和阻碍因素，研究了旅游业如何促进农村网络的发展，并探讨了烹饪旅游中的创业活动与政治、政府和行政措施之间未被捕获的价值。与遗产区运动保持一致，本研究提请人们关注保护景观、当地身份和公共利益的重要性。结果阐明了旅游业的地方性对农村地区的影响，特别是通过旅游活动和当地采购实践，旨在为利用旅游业发展农村地区的战略提供信息。