In recent years, there has been rapid digitalization in agriculture, with India seeing a significant rise in agricultural technology (agtech) start‐ups. Many of these start‐ups promise to address the climate crisis by promoting the economic and ecological sustainability of agriculture through market‐driven business models. Using institutional ethnography and counteraccounting at an Indian agtech start‐up, this article illuminates social, economic, and ecological relationships that are obscured by one firm's accounting practices. It shows how, despite tech‐entrepreneurs intending to help farmers, violence remains built into the design and effects of rapidly scaled‐up (“blitzscaled”) sustainability programs. The article proposes violent sustainability as a concept to highlight the unintended harm caused to potential beneficiaries due to structural violence underlying tech‐entrepreneurialism and inherent design flaws in blitzscaled sustainability programs. In doing so, it challenges the normalization and monetization of recurrent failures prevalent in tech‐entrepreneurial ventures.

中文翻译：

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暴力可持续性：印度农业科技初创公司的 Blitzscale 和反会计


近年来，农业数字化迅速发展，印度农业技术 （agtech） 初创企业显著增加。其中许多初创企业承诺通过市场驱动的商业模式促进农业的经济和生态可持续性来应对气候危机。本文使用一家印度农业科技初创公司的机构民族志和反会计，阐明了被一家公司的会计实践所掩盖的社会、经济和生态关系。它表明，尽管科技企业家打算帮助农民，但暴力仍然存在于快速扩大（“闪电式”）可持续性计划的设计和效果中。文章提出了暴力可持续性的概念，以强调由于技术创业主义背后的结构性暴力和闪电式可持续发展计划中固有的设计缺陷而对潜在受益人造成的意外伤害。在此过程中，它挑战了科技创业企业中普遍存在的反复失败的正常化和货币化。