By leveraging the derived revenue from subscription services, our study investigates the feasibility of shared bicycle platforms using pricing strategies for these services to enhance their market competitiveness. We establish that, in scenarios where platforms set prices independently, the derived revenue can effectively counterbalance the potential deficits stemming from service expenditures. In a market dominated by exclusive subscription services, an overemphasis on the locking effects can precipitate a mutually detrimental outcome. In a non-exclusive context, the substantial derived revenue can engender a Matthew Effect. Platforms endowed with elevated availability rates are positioned to perpetuate the expansion of their inherent advantages, progressively eroding the market share of their counterparts with diminished availability rates through strategic encroachment. Additionally, we elucidate the strategic dynamics within a competitive platform landscape, underscoring the imperative for platforms to meticulously evaluate their derived revenue scale and devise strategic choices that resonate with their distinctive advantages.

中文翻译：

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富人变得更富有：衍生收入成为共享单车订阅服务的催化剂


通过利用订阅服务的收入，我们的研究调查了共享单车平台对这些服务使用定价策略以提高其市场竞争力的可行性。我们确定，在平台独立设定价格的情况下，衍生的收入可以有效地抵消服务支出产生的潜在赤字。在由独家订阅服务主导的市场中，过分强调锁定效应可能会导致互惠互利的结果。在非排他性的情况下，可观的衍生收入可以产生马修效应。具有较高可用率的平台能够延续其固有优势的扩张，通过战略性侵略逐渐侵蚀可用率降低的同行的市场份额。此外，我们阐明了竞争平台格局中的战略动态，强调平台必须仔细评估其衍生的收入规模，并制定与其独特优势相对应的战略选择。