Journal of Service Management ( IF 7.8 ) Pub Date : 2024-11-15 , DOI: 10.1108/josm-05-2024-0220 Allard C.R. van Riel, Farhad Tabatabaei, Xiaoyi Yang, Ewa Maslowska, Velmurugan Palanichamy, Della Clark, Michael Luongo
Purpose
Capable service employees are increasingly scarce and costly. Many organizations opt to partially replace, support or augment human employees with AI systems. This study builds a framework to help managers map and understand the challenges of crafting a service climate that fosters synergies between AI and human employees, where customers require value-added, personalized and excellent service.
Design/methodology/approach
This conceptual article identifies barriers and facilitators of building a service climate for organizations using both human and AI-based employees through an eclectic review of relevant literature.
Findings
A conceptual framework is built, and a future research agenda is brought forth.
Research limitations/implications
By identifying barriers and facilitators for AI–human synergies in service settings, this article clarifies how AI can be made to complement human employees, especially in delivering personalized, value-added services, while also highlighting knowledge gaps.
Practical implications
This study provides a practical framework for integrating AI into the workforce. It offers insights into addressing challenges in creating a service climate that combines human and AI capabilities to maintain service excellence. Identifying key barriers and facilitators, the framework guides managers to improve efficiency and customer satisfaction in a rapidly changing service landscape.
Social implications
This research offers insights on incorporating AI to address labor shortages while maintaining high-quality, personalized service. It provides a pathway to improving service experiences, especially in sectors facing staffing challenges from an aging population.
Originality/value
This research builds on Bowen and Schneider’s (2014) seminal service climate framework to account for a mix of human and AI-based employees.
中文翻译:
新的竞争优势:打造促进最佳人机 AI 协作的服务氛围
目的
有能力的服务员工越来越稀缺,而且成本越来越高。许多组织选择用 AI 系统部分取代、支持或增强人类员工。本研究建立了一个框架,帮助管理人员绘制和理解构建服务氛围的挑战,以促进 AI 和人类员工之间的协同作用,其中客户需要增值、个性化和卓越的服务。
设计/方法/方法
这篇概念性文章通过对相关文献的不拘一格的回顾,确定了为使用人类和 AI 员工的组织构建服务氛围的障碍和促进因素。
发现
构建了一个概念框架,并提出了未来的研究议程。
研究局限性/影响
通过确定服务环境中 AI 与人类协同作用的障碍和促进因素,本文阐明了如何使 AI 来补充人类员工,尤其是在提供个性化、增值服务方面,同时也强调了知识差距。
实际意义
本研究为将 AI 集成到劳动力中提供了一个实用框架。它为解决在创建结合人类和 AI 能力的服务环境以保持卓越服务方面所面临的挑战提供了见解。该框架确定了关键障碍和促进因素,指导管理人员在快速变化的服务环境中提高效率和客户满意度。
社会影响
这项研究提供了关于整合 AI 来解决劳动力短缺问题,同时保持高质量、个性化服务的见解。它为改善服务体验提供了一条途径,尤其是在面临人口老龄化人员配备挑战的行业。
原创性/价值
这项研究建立在 Bowen 和 Schneider (2014) 开创性的服务气候框架的基础上,以考虑人类和基于 AI 的员工的混合。