In many cities, shared micromobility services (SMMS) have become popular. These services contribute to the popularity of car-alternative mobility by promoting the use of micro-vehicles. Bike-sharing and e-scooter-sharing systems are examples of these services. Despite their potential, the share of SMMS is still marginal. To unlock their full potential, policymakers and service providers need to comprehend the wider implications of their strategies on the adoption, use, and profitability of these services. This paper investigates the implications on travel demand, use patterns, and business profit of two strategic decisions: the size of the fleet and the pricing of shared bikes and e-scooters. This research is based on an agent-based transport simulation framework and trip records of shared bike and e-scooter users from the city of Lyon, France. The results show that despite their actual marginal share, SMMS have a non-negligible growth potential in Lyon. This potential is unfulfilled due to sub-optimal pricing and fleet size strategies. In the paper, more optimal strategies are discussed from the point of view of service providers and customers. These findings can be generalized to other cities and shared micromobility services. They can also be of interest to policymakers and service providers in the design and operation of successful and efficient SMMS.

在许多城市，共享微出行服务 （SMMS） 已经变得很流行。这些服务通过促进微型汽车的使用，为汽车替代出行的普及做出了贡献。自行车共享和电动滑板车共享系统就是这些服务的例子。尽管 SMMS 具有潜力，但其份额仍然微乎其微。为了释放其全部潜力，政策制定者和服务提供商需要了解其战略对这些服务的采用、使用和盈利能力的更广泛影响。本文调查了两项战略决策对出行需求、使用模式和商业利润的影响：车队规模以及共享单车和电动滑板车的定价。这项研究基于基于智能体的交通模拟框架和法国里昂市共享自行车和电动滑板车用户的行程记录。结果表明，尽管 SMMS 的实际边际份额不大，但 SMMS 在里昂的增长潜力不容忽视。由于定价不理想和队列规模策略，这种潜力未能实现。在本文中，从服务提供商和客户的角度讨论了更优化的策略。这些发现可以推广到其他城市和共享微出行服务。政策制定者和服务提供商在设计和运营成功和高效的 SMMS 时也可能对它们感兴趣。