Purpose

This research paper explores how grassroots innovation initiatives address and resolve the challenges of translating broad and inviting values such as sustainability, inclusiveness and aesthetics into practical and actionable structures. This study examines the tensions and difficulties projects face in operationalizing these values, revealing the gap between idealistic goals and real-world implementation. Moreover, this paper analyzes how role expectations and the concept of invitation ambiguity affect top down and bottom up approaches, offering insights for improving mechanisms to support grassroots innovations.

Design/methodology/approach

This study uses an exploratory qualitative methodology with an embedded case study design, focusing on the New European Bauhaus (NEB) and its award-winning projects. Data were collected through online self-assessment surveys, secondary data analysis, and semi-structured interviews with project owners and NEB Unit representatives.

Findings

The findings reveal significant challenges in translating broad and inviting values (sustainability, inclusion and aesthetics) into actionable outcomes for grassroots projects. Key issues include the need for clearer role definitions, tailored support, and adaptability. Conflicts between those values and a mismatch between expectations about stakeholders’ contributions highlight the need for designing more flexible and robust frameworks and robust frameworks.

Originality/value

This research explores the effects of invitational ambiguity within grassroots innovation, revealing how broad values ‐ like sustainability, inclusion and aesthetics ‐ are operationalized in real-world settings. By applying collective action theoretical frameworks to the unique case study of NEB projects, this study provides fresh insights into the dynamics between top-down European policies and bottom-up grassroots practices.

中文翻译：

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基层创新中的价值紧张关系和可操作知识：邀请性模糊性和实施挑战的研究

 目的

本研究论文探讨了草根创新计划如何应对和解决将可持续性、包容性和美学等广泛而诱人的价值观转化为实用和可操作的结构的挑战。本研究考察了项目在实施这些价值观时面临的紧张和困难，揭示了理想主义目标与现实世界实施之间的差距。此外，本文分析了角色期望和邀请模糊概念如何影响自上而下和自下而上的方法，为改进支持基层创新的机制提供了见解。

设计/方法/方法

本研究使用探索性定性方法和嵌入式案例研究设计，重点关注新欧洲包豪斯 （NEB） 及其获奖项目。数据是通过在线自我评估调查、二次数据分析以及与项目业主和 NEB 单位代表的半结构化访谈收集的。

 发现

研究结果揭示了将广泛而诱人的价值观（可持续性、包容性和美学）转化为基层项目的可操作成果的重大挑战。关键问题包括需要更清晰的角色定义、量身定制的支持和适应性。这些价值观之间的冲突以及对利益相关者贡献的期望之间的不匹配，凸显了设计更灵活、更健壮的框架和健壮框架的必要性。

 原创性/价值

本研究探讨了草根创新中邀请性模糊性的影响，揭示了可持续性、包容性和美学等广泛价值观如何在现实世界中实施。通过将集体行动理论框架应用于 NEB 项目的独特案例研究，本研究为自上而下的欧洲政策和自下而上的草根实践之间的动态提供了新的见解。