BACKGROUNDThis article presents a model of how farmers choose to custom hire for pest control. The decision‐making process is illustrated through a discrete choice experiment conducted via a pilot survey of soybean growers in Michigan, Illinois, and Indiana. Farmers responded to a hypothetical pest infestation by choosing between custom operators, spraying on their own, or leaving the field to its fate.RESULTSAmong farmers who choose to spray, the mean willingness to pay for marginal increases in timeliness (as defined as the chance of late spraying) ranges from 37 to 52 cents per acre. We also find that farmers more averse to risk are more sensitive to custom operator timeliness and that farmers with better‐developed social networks are less sensitive to the risk of delay.CONCLUSIONThe results of this study can motivate future research into the drivers of on‐farm decision‐making, especially as it relates to custom hire behavior in pest control and other field operations. © 2024 The Author(s). Pest Management Science published by John Wiley & Sons Ltd on behalf of Society of Chemical Industry.

中文翻译：

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是什么促使选择定制租用害虫管理喷洒服务？


背景这篇文章介绍了农民如何选择定制雇佣进行害虫防治的模型。通过对密歇根州、伊利诺伊州和印第安纳州的大豆种植者进行试点调查进行的离散选择实验来说明决策过程。农民通过选择自定义操作员、自行喷洒或让田地听天由命来应对假设的虫害侵扰。结果选择喷洒的农民，为及时性的边际增加（定义为延迟喷洒的机会）付费的平均意愿为每英亩 37 至 52 美分。我们还发现，更厌恶风险的农民对自定义运营商的及时性更敏感，而社交网络更发达的农民对延迟风险不太敏感。结论本研究的结果可以激励未来对农场决策驱动因素的研究，特别是当它与害虫防治和其他田间操作中的定制雇佣行为有关时。© 2024 作者。由John Wiley & Sons Ltd代表化学工业协会出版的《害虫管理科学》。