Using Netflix as a lens, this article identifies and unpacks three central interrelated myths – binge-watching, on-demand, and big data – surrounding global video-on-demand services. These myths are problematic because they make certain ideas about these services seem natural and self-evident, restricting our understanding of their role in culture and society. Moreover, these services provide little transparency and data access to evaluate their claims leading to a call for more media industry studies and empirical research. This article points to valuable avenues of inquiry, emerging from recent studies, that can serve as a source of inspiration for future research in this field.

中文翻译：

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探索 Netflix 神话：迈向更多的媒体行业研究和研究视频点播的实证研究


本文以 Netflix 为镜头，确定并解开了围绕全球视频点播服务的三个相互关联的核心神话 - 狂欢观看、点播和大数据。这些神话是有问题的，因为它们使关于这些服务的某些想法看起来自然而然且不言而喻，从而限制了我们对它们在文化和社会中的作用的理解。此外，这些服务几乎没有提供透明度和数据访问来评估他们的主张，导致呼吁进行更多的媒体行业研究和实证研究。本文指出了从最近的研究中得出的有价值的研究途径，这些途径可以作为该领域未来研究的灵感来源。