In this case study, we examine a UK-based anti-halal consumer activist campaign called the Boycott Halal Campaign (BHC). Using critical discourse analysis applied to online data, we show how, by framing halal-certified products as an existential threat to the UK, BHC drew from and contributed to the institutionalized ideology of Islamophobia. Given the potential of markets and consumptionscapes in increasing the visibility of ethnoreligious markers, we show how the far right has used these mundane arenas as fertile grounds on which to reproduce its discourse through banal nationalism and exclusionary civilizationism. We argue that beyond public protests, the far right has used consumer activism as a powerful tool for recruiting members and mobilizing different groups against Islam and Muslims. We contribute to the sociological accounts of inter-group identity dynamics by showing how activists can leverage the securitization discourse to mobilize different groups for their political ends. We argue that such mobilization (aimed at reproducing a collective identity) becomes possible when a social group perceives its collective identity to be under threat by another social group. The study calls for more research on how and why different forms of exclusionary ideologies can arise and evolve over time and what tools and mechanisms they can use to transmit their agendas and recruit members.

中文翻译：

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极右翼、平庸的民族主义和通过抵制清真 （Boycott Halal） 的消费者活动运动复制了伊斯兰恐惧症


在本案例研究中，我们研究了一个名为抵制清真运动 （BHC） 的英国反清真消费者活动家运动。使用应用于在线数据的批判性话语分析，我们展示了 BHC 如何通过将清真认证产品视为对英国的生存威胁，借鉴并促成了伊斯兰恐惧症的制度化意识形态。鉴于市场和消费景观在提高民族宗教标志知名度方面的潜力，我们展示了极右翼如何利用这些世俗的舞台作为肥沃的土壤，通过平庸的民族主义和排他性的文明主义来复制其话语。我们认为，除了公开抗议之外，极右翼还利用消费者激进主义作为招募成员和动员不同团体反对伊斯兰教和穆斯林的有力工具。我们通过展示活动家如何利用证券化话语来动员不同的群体来实现他们的政治目的，从而为群体间身份动态的社会学解释做出贡献。我们认为，当一个社会群体认为其集体身份受到另一个社会群体的威胁时，这种动员（旨在复制集体身份）就成为可能。该研究呼吁对不同形式的排他性意识形态如何以及为什么随着时间的推移而出现和发展，以及他们可以使用哪些工具和机制来传播其议程和招募成员进行更多研究。