Section snippets

General principles for SoMe use

There are ten general principles that urologists should follow when using SoMe platforms (Fig. 1) [1]. Physicians should clearly state their role and align their online behavior with professional standards. It is essential to protect patient privacy by avoiding identifiable information and discussing treatment details only with explicit consent. To prevent misinterpretation, medical advice should not be given publicly on SoMe. Instead, patients should be directed to formal consultations or

Goals and benefits of SoMe

Optimization of the use of SoMe in urology requires a clear understanding of the goals and benefits [3], [4]. Potential applications of SoMe are diverse, ranging from raising public awareness and providing education about urological diseases and their prevention, to organizing virtual and hybrid conferences to reach a broader audience, facilitating international networking, enhancing and disseminating collaborative research, and sharing resources for professional training and career

Measuring SoMe impact

SoMe analytics involves the collection and analysis of data from SoMe platforms to gauge the effectiveness of information dissemination (Fig. 1) [5]. “Impressions” measure how often a post is displayed, “reach” counts how many unique users see a post, and “engagement” tracks total interactions with a post. The Altmetric Attention Score is a newer metric that evaluates the media presence of an article by aggregating mentions across various SoMe platforms and news outlets. These metrics can be

Combating misinformation on SoMe

Studies have shown a high prevalence of misinformation in urology content on SoMe platforms such as YouTube and TikTok. A study revealed that 98% of 55 TikTok videos with the hashtag #prostatecancer, despite having 134 944 individual views, were of moderate to poor quality, with 47% containing misinformation and 10.9% showing commercial bias [6]. It is thus crucial to produce and disseminate accurate information via appropriate channels, such as the EAU Patient Information portal and the

Future directions

Novel methods of SoMe dissemination should be used, including audiovisual content on TikTok, Instagram, and Snapchat, and remote educational options on Twitch and Caffeine [9]. SoMe interventions are a novel application of SoMe that can enhance health behaviors and patient engagement via platforms such as Facebook and TikTok. Efforts should be made to standardize these interventions to enhance their credibility and effectiveness, while still ensuring a personalized multidisciplinary approach

中文翻译：

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使用社交媒体的最佳实践：欧洲泌尿外科协会立场声明

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SoMe 使用的一般原则

泌尿科医生在使用 SoMe 平台时应遵循十项一般原则（图 1）[1]。医生应该清楚地说明他们的角色，并使他们的在线行为符合专业标准。通过避免使用可识别信息并仅在明确同意的情况下讨论治疗细节来保护患者隐私至关重要。为防止误解，不应在 SoMe 上公开提供医疗建议。相反，应引导患者进行正式会诊或

SoMe 的目标和好处

优化 SoMe 在泌尿外科中的使用需要清楚地了解目标和益处 [3]， [4]。SoMe 的潜在应用多种多样，从提高公众意识和提供有关泌尿系统疾病及其预防的教育，到组织虚拟和混合会议以覆盖更广泛的受众、促进国际网络、加强和传播合作研究，以及共享专业培训和职业资源

 衡量 SoMe 影响

SoMe 分析涉及从 SoMe 平台收集和分析数据，以衡量信息传播的有效性（图 1）[5]。“展示次数”衡量帖子的显示频率，“覆盖率”衡量的是看到帖子的唯一用户数量，“参与度”衡量与帖子的总互动量。Altmetric Attention Score 是一个较新的指标，它通过汇总各种 SoMe 平台和新闻媒体的提及来评估文章的媒体存在。这些指标可以是

打击 SoMe 上的错误信息

研究表明，YouTube 和 TikTok 等 SoMe 平台上的泌尿外科内容中错误信息非常普遍。一项研究显示，尽管有 134 944 次单独观看，但在 55 个带有 #prostatecancer 标签的 TikTok 视频中，有 98% 的质量为中等至差，其中 47% 包含错误信息，10.9% 显示商业偏见 [6]。因此，通过适当的渠道生成和传播准确的信息至关重要，例如 EAU 患者信息门户和

 未来方向

应采用新颖的 SoMe 传播方法，包括 TikTok、Instagram 和 Snapchat 上的视听内容，以及 Twitch 和 Caffeine 上的远程教育选项 [9]。SoMe 干预是 SoMe 的一种新颖应用，可以通过 Facebook 和 TikTok 等平台增强健康行为和患者参与度。应努力使这些干预措施标准化，以提高其可信度和有效性，同时仍确保个性化的多学科方法