Communication about seaweed aquaculture has so far been dominated by its many socio‐economic and ecological advantages. A key risk of this ‘hype’ is the potential loss of support from communities affected by seaweed cultivation if reality fails to live up to expectations. This could have justice and equity implications for impacted communities, and undermine potential benefits for those communities, as well as affecting the long‐term success of emerging industries. This paper highlights experiences from other marine sectors in which a similar emphasis on benefits has drowned out discussion of potential costs, often leading to initial success but long‐term failure. We highlight the importance of clearly communicating possible negative impacts, and meaningfully engaging stakeholders to shape marine interventions. Finally, we recommend further research into the social dimensions of seaweed farming in geographies where this practice is nascent, and increased attention to the potential trade‐offs of scaling up seaweed cultivation.

中文翻译：

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超越双赢话语：设计海藻养殖以实现长期成功


迄今为止，关于海藻养殖的交流一直以其许多社会经济和生态优势为主。这种 “炒作 ”的一个关键风险是，如果现实没有达到预期，可能会失去受海藻种植影响的社区的支持。这可能会对受影响的社区产生正义和公平影响，并破坏这些社区的潜在利益，并影响新兴行业的长期成功。本文重点介绍了其他海洋部门的经验，在这些部门中，对收益的类似强调淹没了对潜在成本的讨论，这通常会导致初步成功，但会导致长期失败。我们强调明确传达可能的负面影响的重要性，并有意义地让利益相关者参与制定海洋干预措施。最后，我们建议在这种做法起步的地区进一步研究海藻养殖的社会维度，并更加关注扩大海藻种植的潜在权衡。