Subjective fluency affects preference evaluation in daily objects through two routes: increasing preference (‘hedonic effect’) and amplifying valence effects on preference (‘amplifying effect’). Contrarily, empirical aesthetics suggest that contextual knowledge, the primary source of fluency, prevents valence-dependent appreciation, challenging the amplifying effect model. Here, we examined the dual effects of fluency on preference for visual artworks with varying valence. We found that fluency increased preference and weakened valence effects. Using an eye-tracking approach, we also investigated the cognitive mechanism bridging fluency and preference. We hypothesized that contextual information facilitates controlled processing-related eye movement, and this gazing behavior enhances fluency and preference. While contextual information facilitated controlled processing and fluency, controlled eye movement did not mediate its effect on fluency. Although our findings motivate further research into the complex interplay between processing style and fluency, they elucidate art-specific affect-fluency-preference interactions.

中文翻译：

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主观流利度在令人不快但更可取的视觉艺术作品中的双重作用：自我报告和眼动追踪分析


主观流畅性通过两条途径影响日常物品中的偏好评估：增加偏好（“享乐效应”）和放大对偏好的效价效应（“放大效应”）。相反，实证美学表明，语境知识是流利度的主要来源，它阻止了依赖于效价的欣赏，挑战了放大效应模型。在这里，我们研究了流利度对具有不同效价的视觉艺术作品偏好的双重影响。我们发现流利度增加了偏好并减弱了效价效应。使用眼动追踪方法，我们还研究了连接流畅性和偏好的认知机制。我们假设上下文信息有助于控制与处理相关的眼球运动，并且这种凝视行为提高了流利度和偏好。虽然上下文信息促进了受控处理和流利度，但受控眼球运动并不介导其对流利度的影响。尽管我们的研究结果激发了对处理风格和流畅性之间复杂相互作用的进一步研究，但它们阐明了艺术特定的情感-流畅性-偏好相互作用。