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Perceiving AI intervention does not compromise the persuasive effect of fact-checking
New Media & Society ( IF 4.5 ) Pub Date : 2024-10-21 , DOI: 10.1177/14614448241286881
Je Hoon Chae, David Tewksbury

Efforts to scale up fact-checking through technology, such as artificial intelligence (AI), are increasingly being suggested and tested. This study examines whether previously observed effects of reading fact-checks remain constant when readers are aware of AI’s involvement in the fact-checking process. We conducted three online experiments ( N = 3,978), exposing participants to fact-checks identified as either human-generated or AI-assisted, simulating cases where AI fully generates the fact-check or automatically retrieves human fact-checks. Our findings indicate that the persuasive effect of fact-checking, specifically in increasing truth discernment, persists even among participants without a positive prior attitude toward AI. Additionally, in some cases, awareness of AI’s role reduced perceived political bias in fact-checks among Republicans. Finally, neither AI-generated nor human fact-checks significantly affected participants’ feelings toward or their perceptions of the competence of the targeted politicians.

中文翻译:


感知 AI 干预并不会影响事实核查的说服力



通过人工智能 (AI) 等技术扩大事实核查的努力正越来越多地被提出和测试。本研究考察了当读者意识到 AI 参与事实核查过程时,先前观察到的阅读事实核查的效果是否保持不变。我们进行了三个在线实验 ( N = 3,978),让参与者接触被识别为人工生成或 AI 辅助的事实核查,模拟 AI 完全生成事实核查或自动检索人类事实核查的情况。我们的研究结果表明,事实核查的说服力,特别是在增加真相辨别方面,即使在对人工智能没有积极态度的参与者中也仍然存在。此外,在某些情况下,对人工智能作用的认识减少了共和党人在事实核查中感知到的政治偏见。最后,人工智能生成和人类事实核查都没有显著影响参与者对目标政客能力的感受或看法。
更新日期:2024-10-21
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