ObjectiveWe examined the roles of Narcissistic Admiration and Narcissistic Rivalry in gift giving. We hypothesized that Admirative and Rivalrous individuals diverge in their likelihood of giving gifts.MethodAcross six studies (ΣN = 2198), we used correlational and experimental methodology and capitalized on both scenarios and actual gift giving.ResultsNarcissistic Admiration was positively, but Narcissistic Rivalry was negatively, associated with gift‐giving likelihood (Studies 1–2). These findings were explained by diverging communal motivations for gift giving (Study 3). Consistent with the notion that Rivalrous individuals are less likely to give gifts for communal reasons because they feel threatened by social closeness, the negative association between Narcissistic Rivalry and gift‐giving likelihood was attenuated when the gift recipient was more socially distant (vs. close; Study 4). Further, gifts that are recipient‐centric (e.g., customized with a recipient's name) are less focused on attributes of the giver and less likely to foster social closeness. Therefore, consistent with Admirative individuals' use of gift giving to promote themselves as a superior communal relationship partner, the positive association between Narcissistic Admiration and gift‐giving likelihood was attenuated for gifts that were recipient‐centric (Study 5). Socially desirable responding, self‐esteem, and fear of failure (Study SM1) did not account for the findings.

中文翻译：

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仅仅因为我很棒（而你不是）：自恋者何时、为什么以及如何给别人送礼物


目的我们研究了 Narcissistic Admiration 和 Narcissistic Rivalry 在送礼中的作用。我们假设 Admirative 和 Rivalrous 个体在送礼的可能性上存在差异。方法在六项研究 （ΣN = 2198） 中，我们使用了相关和实验方法，并利用了情景和实际的礼物赠送。结果自恋的钦佩是积极的，但自恋的竞争是消极的，与送礼的可能性有关（研究 1-2）。这些发现可以通过不同的公共送礼动机来解释（研究 3）。与竞争者不太可能出于公共原因赠送礼物的概念一致，因为他们感到受到社会亲密的威胁，当礼物接收者在社交距离上更加疏远时，自恋竞争和送礼可能性之间的负面关联会减弱（与亲密;研究 4）。此外，以接收者为中心的礼物（例如，使用接收者的名字定制）不太关注送礼者的特质，也不太可能促进社交亲密。因此，与钦佩个体利用送礼来宣传自己作为优越的公共关系伙伴一致，对于以接收者为中心的礼物，自恋钦佩与送礼可能性之间的正相关减弱（研究 5）。社会上理想的反应、自尊和对失败的恐惧 （研究 SM1） 并未解释这些发现。