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User-Centric Behavioral Tracking: Lessons from Three Case Studies with Do-It-Yourself Computational Pipelines
Journal of Advertising ( IF 5.4 ) Pub Date : 2024-10-14 , DOI: 10.1080/00913367.2024.2403613
Alvin Zhou, Danaë Metaxa, Young Mie Kim, Kokil Jaidka

User-centric behavioral tracking, a cutting-edge computational social science tool, holds tremendous promise for advertising research. The article introduces the technique and presents three do-it-...

中文翻译:


以用户为中心的行为跟踪:使用 DIY 计算管道的三个案例研究的经验教训



以用户为中心的行为跟踪是一种尖端的计算社会科学工具,在广告研究中具有巨大的前景。本文介绍了该技术并提出了三种 do-it-...
更新日期:2024-10-14
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