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Data Quality Measures for Computational Research: Ensuring Informed Decisions with Emerging Data Sources
Journal of Advertising ( IF 5.4 ) Pub Date : 2024-10-03 , DOI: 10.1080/00913367.2024.2403609
Edward C. Malthouse, Ewa Maslowska, Joanna Strycharz, Martin Block, Theo Araujo

The proliferation of computational advertising (CA) and other technological developments in artificial intelligence have greatly expanded the types of data used in advertising research, thereby cre...

中文翻译:


计算研究的数据质量度量:确保使用新兴数据源做出明智的决策



计算广告 (CA) 的普及和人工智能的其他技术发展极大地扩展了广告研究中使用的数据类型,从而创造了...
更新日期:2024-10-03
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