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The Listening Public in Public Diplomacy: How Did the Public Respond to President Zelensky on Twitter?
Social Media + Society ( IF 5.5 ) Pub Date : 2024-10-17 , DOI: 10.1177/20563051241288960 Lassi Rikkonen, Pekka Isotalus
Social Media + Society ( IF 5.5 ) Pub Date : 2024-10-17 , DOI: 10.1177/20563051241288960 Lassi Rikkonen, Pekka Isotalus
This exploratory study focuses on the public as a listening ensemble that takes part in public diplomacy on Twitter. Here, listening is considered as the receiving component of communication, and responsive behavior as its visible product. The focus is on public communication that followed Russia’s 2022 invasion of Ukraine. A total of 4,392 quote tweets (citing the President of Ukraine Volodymyr Zelensky’s tweets mentioning Ukraine’s possible membership in the European Union) were analyzed using the taxonomy of verbal response modes. Two major modes were identified: responses to the situation by sharing information and persuasion, and responses to Zelensky, Ukrainians, and the public by disclosing feelings and opinions. Interestingly, the different social roles of the public were associated with how much interaction was elicited. The listening public contributes to global deliberativeness; not strictly from an issue-oriented problem-solving perspective, but in the sense that they weave together analytical and social aspects of deliberative reflection.
中文翻译:
公共外交中的倾听公众:公众在 Twitter 上对泽伦斯基总统有何反应?
这项探索性研究的重点是将公众视为参与 Twitter 公共外交的倾听合奏。在这里,倾听被认为是沟通的接收组成部分,而响应行为是它的可见产物。重点是 2022 年俄罗斯入侵乌克兰后的公共沟通。使用口头反应模式分类法分析了总共 4,392 条引用推文(引用乌克兰总统弗拉基米尔·泽伦斯基 (Volodymyr Zelensky) 的推文,其中提到乌克兰可能加入欧盟)。确定了两种主要模式:通过分享信息和说服来应对这种情况,以及通过披露感受和意见来应对泽伦斯基、乌克兰人和公众。有趣的是,公众的不同社会角色与引发的互动量有关。倾听的公众有助于全球的审议;不是严格地从以问题为导向的解决问题的角度出发,而是从某种意义上说,它们将审慎反思的分析和社会方面交织在一起。
更新日期:2024-10-17
中文翻译:
公共外交中的倾听公众:公众在 Twitter 上对泽伦斯基总统有何反应?
这项探索性研究的重点是将公众视为参与 Twitter 公共外交的倾听合奏。在这里,倾听被认为是沟通的接收组成部分,而响应行为是它的可见产物。重点是 2022 年俄罗斯入侵乌克兰后的公共沟通。使用口头反应模式分类法分析了总共 4,392 条引用推文(引用乌克兰总统弗拉基米尔·泽伦斯基 (Volodymyr Zelensky) 的推文,其中提到乌克兰可能加入欧盟)。确定了两种主要模式:通过分享信息和说服来应对这种情况,以及通过披露感受和意见来应对泽伦斯基、乌克兰人和公众。有趣的是,公众的不同社会角色与引发的互动量有关。倾听的公众有助于全球的审议;不是严格地从以问题为导向的解决问题的角度出发,而是从某种意义上说,它们将审慎反思的分析和社会方面交织在一起。