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The hidden gems in online reviews: unraveling how the expressions of affective needs impact review usefulness
Journal of Hospitality Marketing & Management ( IF 11.9 ) Pub Date : 2024-10-14 , DOI: 10.1080/19368623.2024.2413189 Tong Yang, Chen Jason Zhang, Jie Wu, Junming Zhang
Journal of Hospitality Marketing & Management ( IF 11.9 ) Pub Date : 2024-10-14 , DOI: 10.1080/19368623.2024.2413189 Tong Yang, Chen Jason Zhang, Jie Wu, Junming Zhang
Recognizing the importance of affective fulfillment for contemporary customers, this study aims to investigate how the expressions of affective needs in online reviews impact review usefulness. Dra...
中文翻译：
在线评论中隐藏的宝石：揭示情感需求表达如何影响评论有用性
认识到情感满足对当代客户的重要性，本研究旨在调查在线评论中情感需求的表达如何影响评论的有用性。德拉...
更新日期：2024-10-17
中文翻译：
在线评论中隐藏的宝石：揭示情感需求表达如何影响评论有用性
认识到情感满足对当代客户的重要性，本研究旨在调查在线评论中情感需求的表达如何影响评论的有用性。德拉...
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