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Biometric Tools in a Computational Advertising Context: An Overview of Use and Application
Journal of Advertising ( IF 5.4 ) Pub Date : 2024-10-03 , DOI: 10.1080/00913367.2024.2399657
Glenna L. Read, Steven Holiday, Jameson L. Hayes, Brian C. Britt

Biometrics advertising research describes various measures of consumers’ physiological responses to advertising messages that often use computational methods to make inferences about consumers’ psy...

中文翻译:


计算广告环境中的生物识别工具:使用和应用概述



生物识别广告研究描述了消费者对广告信息生理反应的各种测量方法,这些方法通常使用计算方法来推断消费者的心理信息。
更新日期:2024-10-03
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